Building Drive FITT With Champions: Partnering With Shubman Gill & Preity Zinta

Drive FITT, a structured fitness and cricket training brand designed for scale in the Indian market. India’s two biggest passions, cricket and fitness, have come together through Drive FITT. Bollywood star and IPL franchise owner Preity Zinta and Indian cricket sensation Shubman Gill partnered with renowned entrepreneur Mark Sellar to build Drive FITT as a scalable fitness and cricket training brand in India.

The partnership was not added later as an endorsement; it is the very foundation of the brand. Drive FITT is growing consistently after collaborating with these champions and developing a roadmap for future champions across India. 

Drive FITT was launched in India in October 2024 with the aim of blending the competitive edge of cricket with structured fitness training. It simultaneously benefits athletes, aspiring cricketers, fitness enthusiasts, families and beginners. Tremendous growth of Drive FITT so far in India aims to open 300 franchises in the upcoming years.

A New Era: Fitness Built the Way Champions Train

In India, cricket is more than just a game; it influences national identity, dreams, discussions, and festivities. Drive FITT intentionally appeals to this spirit. It is a network for cricket and fitness that was created to grow across several locations with consistent training standards.

Facilities bring together:

• Modern gym equipment integrated with cricket drills

• 24/7 cricket training environments

• Recovery and rehabilitation areas

  
  

Building With Shubman Gill: Training the Way Champions Train

The strategies and mindset of Shubman Gill are being incorporated into the development of Drive FITT. He represents modern India, which is youthful, self-disciplined, aspirational, and physically fit. He is not only visually involved but also highly technical.

He works to develop skill-oriented drills, training templates, and modules focused on cricket. The programs, which are tailored for all fitness levels, are modelled after elite-level systems.

Young members in particular believe that they are training like Shubman Gill, sharing the same spirit, discipline, and energy, rather than just going to the gym.

Building With Preity Zinta: Heart, Passion and People First

Preity Zinta has been part of IPL for more than a decade through IPL.She knows how sports connect people of any age and background in the country. Her warmth and passionate approach to fitness and sports inspire people beyond the field. 

She stands for:

• Inclusivity

• Adoption of active living habits

• Family participation in fitness

For her, people have a place to belong when they come to Drive FITT. Drive FITT means so much more than just being high-performer. It is an environment focused on member support, accountability, and consistent goal achievement.

Built on Global Entrepreneurial Vision

Mark Sellar is the driving force behind Drive FITT, having recognised India as the ideal market for a differentiated fitness model that combines cricket-based training with modern gym programming. Mark Sellar has also established Sellar Capital and has focused on investments in fitness, education, innovation, and sport across the world. 

As a result of India's youthful population and growing demand for quality wellness facilities, Mark Sellar is extremely interested in India. He views Drive FITT not just as a franchise operation, but as a platform to influence market perceptions and drive engagement in the fitness industry.

Rapid Expansion: Taking the Champion Spirit Across India

Drive FITT will open its flagship club in January 2026 in Gurgaon, with the second club coming to Sector 28, by June 2026. Drive FITT aims to expand across India with 300 locations in the next three years. This ambitious goal is driven by strong franchise partnerships, celebrity credibility, and consistent training standards.

Memberships for Families, Sportspersons and Everyday Champions

Drive FITT membership is not only for famous personalities, but it is for every household, fitness enthusiasts, aspiring cricketers, and other sports persons. Membership options are designed specifically for people of different fitness goals.

Options include:

• Daily passes

• Monthly, quarterly and annual plans

• Family memberships

The annual subscription "Individual Plan" (₹47000) gives unlimited access to all premium training throughout the entire year to individual users. For families, the Family Annual Plan includes access for three family members at a cost of ₹120000.

Building a Scalable Fitness Franchise With Elite Training Standards

Drive FITT is focused on building a commercially strong fitness brand with significant expansion potential. Marketing activities, joint ventures, as well as new club openings are lined up under one goal: to foster an increase in membership through an enhanced adoption of fitness and sports in India.

Building Drive FITT With Champions: The Journey Ahead

Drive FITT has been developed for and by champions. And the partnership with Shubman Gill and Preity Zinta, has built its foundation on authenticity, passion, and strong brand affinity. Drive FITT is led in India by Mark Sellar, who brings together high-performance sporting insight with strong entrepreneurial leadership to advance the brand’s objectives in the fitness sector.